We Build
With Community.


Equity Upward is an equity-driven, budget-conscious, and impact-orientated strategic planning agency with high-net results and rooted community partnerships. We are grounded in our values of social and racial justice. We believe in relationships, not transactions.















Not the largest nor the most ‘global’ media strategy planning firm, but we are the most passionate, inclusive, dedicated and focused on California ‘local.’


We made our mark as a powerful strategic planning-focused media agency that can deliver quick results and make an immediate impact. We set ourselves apart not with rhetoric but by connecting to communities. We led efforts for the 2020 Census by the California Complete Count - Census 2020 in radio purchases across the 10 census regions. We are trusted messengers and understand hard-to-reach communities. For us, they are family.

Effective campaigns inspire and connect to the deep stories of local regions, communities, and neighborhoods of Californians.