Equity Upward is a social and equity-justice driven community-based strategic planning agency. We are inspired working with and working for marginalized communities to develop strategic outcomes that build power and create narrative change. We build media purchasing strategies that are led by our deep relationships with linguistic groups, local communities, and micro-cultures that others ignore and neglect. We have a commitment towards building coalitions with communities, community-benefit organizations (CBOs), and working for a new vision of California.
Our expertise is in radio, print, television, digital, and community-based guerilla marketing. We have led numerous campaigns, informed by community-based organizations, working class communities, and new immigrant groups with the humility and curiosity to allow them to lead conversations.
We have worked with an built an empathy towards new Californians speaking indigenous languages, including Mixteco, Triqui, Zapoteco, and more, have a strong foundation with AAPI groups, especially the Bay Area’s vibrant Chinese and Vietnamese-speaking communities, Southern California’s prolific dynamic Persian and Korean residents, but also specific populations such as the Hmong and Punjabi communities of the Central Valley. We have built relationships with media and community organizations representing Southern California’s growing Khmer, monolingual Spanish, Persian, and Arabic-speaking groups. We are vested in California and a believer in a new dream of California for all.
Our expertise is in radio, print, television, digital, and community-based guerilla marketing. We have led numerous campaigns, informed by community-based organizations, working class communities, and new immigrant groups with the humility and curiosity to allow them to lead conversations.
We have worked with an built an empathy towards new Californians speaking indigenous languages, including Mixteco, Triqui, Zapoteco, and more, have a strong foundation with AAPI groups, especially the Bay Area’s vibrant Chinese and Vietnamese-speaking communities, Southern California’s prolific dynamic Persian and Korean residents, but also specific populations such as the Hmong and Punjabi communities of the Central Valley. We have built relationships with media and community organizations representing Southern California’s growing Khmer, monolingual Spanish, Persian, and Arabic-speaking groups. We are vested in California and a believer in a new dream of California for all.